First and fore mostly, I know that there are a vast amount of broadsheet columnists who deal with their jobs in a very serious and informative manner. Fair dues. However, in papers like the Irish Independent and The Observer, there seems to be a new trend emerging: that of comedic yet insightful columnists who ticks all the boxes of the news agenda but who also tickles our funny bones.
Ian O'Doherty, a regular feature writer for his column ISpy. This man deals with the wacky in a wonderful way. Sub-editing his own copy with headlines like 'Death to All Hippies' will keep readers with a sense of humour coming back for more. Every funny little thing you might find in daily life is reported on in a very comedic way. In the Observer you have funnyman David Mitchell. Combining his quickfire wit, his extensive knowledge of global politics, history and finance, he alone is able to target a younger generation of Observer reader. Appearing in his own sitcom Peep Show as well as being a guest on a variety of satirical panel shows like Mock the Week, David Mitchell is a household name which draws the Observer a large readership.
It seems that now this turbulent time for print media more and more celebrity columnists will pop up trying to entice more people to read their publication. Hopefully Dustin the Turkey, regular columnist for The Irish Sun, won't be seen on the masthead of The Irish Times any time soon!
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