Two Different Styles!

Each and every single paper has its own style! Each paper writes in a way which grabs its own selective audience. Although there are times when the styles of certain papers lands them in hot water! The two papers that I have decided to compare and contrast are The Sun and the Irish Independent.

The Irish Sun is undoubtedly the cause of much controversy within the industry of printed media in Ireland. Regardless of the page 3 girls, the Sun seem to use more colloquialisms and damning vocabulary than their broadsheet counterparts. For example, the infamous "Fritzl" case. The Indo ran a very removed but factual and formal view of the controversy. However The Sun ran stories containing words like beast and sicko. Although it is hard to hold back your disgust in the case of the Austrian child rapist, one can assume that there is no place in supposed objective print media for such subjective vocab as beast or sicko.


However one must admit that The Sun uses language like this to draw in their audience. The popular press can be regarded in some circles merely as a form of entertainment and, by jazzing up their stories and sensationalising their pieces with evocative language, they ensure a high circulation while consolidating loyal readership. The Indo, on the other hand, ensures their loyal leadership by straight talking, factual representation of important events.